A vision for .MODA

From virtual shop windows, to news, reviews and who’s who, the world of fashion and those who populate it spend as much of their time watching the web as ogling the catwalk. .MODA is an all encompassing, fashion industry term turned online address, poised to become the fashion capital of the world. Bringing together designers, manufacturers, retailer and customers in one place – to exchange ideas, share creations, make deals and spread the wonderful word of fashion.

Moda Is:

Fashion \ Haute Couture \ Trendy \ Stylish \ Vogue

Introducing .MODA

The growth of reality TV competitions and the rise of social media have created a boom in the business and a renewed enjoyment of fashion. America’s Next ‘Whatever’ on the one side and user-generated, saving and sharing content websites like Pinterest on the other, have fanned the fashion flames. Celebrity, design, interior design and related areas like beauty, health and fitness have all also seen a renaissance in fashion. Social media’s growing role in the established fashion shows, such as Milan, New York, London and Paris, combines with this grassroots interest to help raise the profile of all things .MODA even further.

The big fashion shows were once solely the domain of the super rich and the super powerful. We’d all have to wait for the photographs to filter down through the fashion titles. Today, with the rise of social media, the cache of the top fashion bloggers has risen almost to the heady heights of the big magazine editors of old. They not only get the front - live streaming - seats, they share them almost instantly with us across a host of social media services like, Twitter, Instagram, Vine and Pinterest, to name but a few.

Add to this the latest, most powerful label in fashion: the hashtag. Brands have grabbed hold of hashtags and use them as a powerful tool to tap into a bigger crowd and to build a buzz around their campaigns. Hashtags are multi-purpose and can also be used to aggregate and curate content created and shared by their fans. No surprise, that hashtags in particular – and social media in general – stole the show at this year’s New York Fashion Week.

Premium Domains

Premium .MODA domains are a major opportunity with search aggregation, shopping engines and price comparison sites for fashion all drawing in traffic.